Letts Safari in 2021: Starting a Wild Movement
Letts Safari has been stirring something in southwest England
2021 was meant to be a quiet launch year for Letts Safari. Fresh out of the Letts Group incubator programme we launched LettsSafari.com in limited beta in June. Which means a limited launch to a closed number of subscribers in our network - no advertising, no outreach programme - you get it.
The idea was to run the limited beta for six months - to the end of this year. Carefully analysing the feedback while calibrating the offering and the technology so we would be ready to launch in full public beta from the early part of 2022.
But, something happened. Our early cohort of subscribers came on board much earlier than we expected and started to spread the word. You have been busy telling your family, friends, neighbours, and colleagues about Letts Safari. It was not long before our private beta was 300% over subscribed and we started to get lots of feedback.
So we focused on enhancing the offering - early. We started implementing features we had planned for our 2022 product road map.
For example, you said that you loved our updates ‘straight from the park’ and would enjoy more video and more wildlife photos. So we launched two dedicated channels at Letts Safari + for Wild TV and Wildlife Photos.
Following this you said that you wanted wider wrap around photos to really enhance the experience, so we made that happen. See a recent update from the park below.
[Going forwards you will want to follow the link in our email updates to the Letts Safari + website to get the full wide screen experience].
But then something even more extraordinary happened. You contacted us to tell us that you were starting rewilding projects of your own and would like to join the Letts Safari Network of parks. So we started to add more parks to the network. First two of our own:
Then we added two other parks including the most recent - Hill Crest.
You also started sharing Letts Safari with more urban dwellers and they asked us how they could learn about urban rewilding and creating mini Letts Safari’s in the city. So, very soon, we will be launching a new series on ‘Urban Rewilding’ led by Sebastian Letts, the eighth generation of the eponymous diary family. It is timely given that Sadiq Khan has just announced a new rewilding fund for London.
It is so important to expand the Letts Safari Network of parks across the UK. We are amazed by the difference that the current Letts Safari Network is making in the southwest of England. The ripple effect, raising awareness and understanding about rewilding, and the consequent growth in new renewable nature initiatives has been quite surprising. Bringing hope for the future. Because we all deserve a better planet.
If you have suggestions for how we can improve the Letts Safari experience - drop it in a comment.
In between all this we have been busy planting trees and releasing wildlife. And the team have been working hard to continue to bring you a front row seat at our Letts Safari Parks - online. That way we can keep Letts Safari parks for carbon removal, nature restoration and the amazing, endangered wildlife!
We would like to thank you all for supporting Letts Safari and for spreading the word. Now that we are at the end of the limited beta you can spread the word as much as you like. Just forward your Letts Safari email update or click the ‘SHARE’ button.
We would also like to thank the amazing team at Letts Safari for all their hard work over the last few years getting Letts Safari ready for its beta launch. And we would like to thank our wildlife photographer in residence, Louise Kear, and our wild filmmaker in residence, Jem McCluskey. They make a real difference.
Last, we thank Letts Group for their unwavering support. Their Media-as-a-Service (MaaS) innovation and their work to support natural climate solutions has made Letts Safari possible.
We have many more exciting developments planned for 2022 and more Letts Safari parks brewing in the background that will be added to the Letts Safari Network in 2022 and 2023. Never has it been more important to do something about climate change - one tree, one animal, one new rewilding park at a time.
We wish you all very happy holidays and hope that you have a wonderful end to the year. Stay safe, stay warm and stay wild!
If you’ve not yet been able to subscribe to Letts Safari during our limited beta - you can now! Our subscriber limits have been unlocked.
Get more Letts Safari updates and wildlife photos at our twitter. And see all the latest posts at Letts Safari +.